Popular games have been featured in many big fast food chains over the years from the 1980s Super Mario Bros. 3 promotion at McDonald’s to exclusive Pokemon cards recently being offered at the same fast food chain. The latest food-related collaboration is bringing Genshin Impact to specific Pizza Hut locations in China for a limited time, changing the aesthetic of these spots in addition to having unique menu items. To kick off this monumental moment for Genshin Impact and Pizza Hut, the two have come together to create an adorable stop-motion animation promoting the restaurant’s menu items with a Genshin Impact twist.
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The collaborative Genshin Impact x Pizza Hut stop-motion video begins with Cryo character Eula who is wearing an apron with a chef’s hat and coat receiving an order before she gathers the ingredients for it while twirling around. The chibi version of Eula flattens the pizza dough like magic and then proceeds to splash sauce and the necessary ingredients for a Pizza Hut meal on the uncooked crust as she gives the creation a spin to cook it to perfection. The pizza is then loaded onto an apparatus attached to a slime which Pyro character Amber, dressed as a delivery driver, then navigates carefully to a Pizza Hut customer that is playing Genshin Impact on their mobile device.
In the past, Genshin Impact has worked with KFC to have a similar collaboration that brought popular characters from the action-RPG to specific locations like the current promotion with Pizza Hut. The Genshin Impact collaboration with Pizza Hut isn’t limited to just the restaurant as players can also get in-game furniture, special cooking recipes and Kamera, and some Mora currency. This Genshin Impact promotion runs from August 29 until September 17, but it’s already so successful that at least one Pizza Hut location has been shut down by police as a result.
Given that Genshin Impact’s developer is based out of China, it’s fitting that Pizza Hut locations in the country are the first to receive the Genshin Impact collaboration, but it’s currently unclear if it will make it to Western ones in the future or not. Many fans in North America took to the Genshin Impact x Pizza Hut announcement to express enthusiasm for such a collaboration to come to locations in their area, while others suggested collaborating with BeanBoozled, Kung Fu Tea, McDonald’s, and Panda Express.
Genshin Impact is available now for mobile, PC, PS4, and PS5 with a Switch version also in development.
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